Book Marketing and Publishing Essentials,

with Ursula Wong


This class is offered for free to Worcester community citizens through a grant from the Greater Worcester Foundation.

Thursdays, 5:30 p.m. to 8:30 p.m., May 21st and 28th, 2020

Frances Perkins Branch, WPL, 470 West Boylston Street, Worcester, Massachusetts

Thinking about publishing a book but aren’t sure what to do? Have you already published but don’t know if you should do the same thing for your second novel? How do you get people to know about your book? Does advertising really work?

This class discusses traditional and independent publishing, and basic book marketing. The segment on traditional publishing will cover query letters, finding agents and publishers, the value proposition for small press, and author responsibilities. The segment on independent publishing will cover book content, formatting, tools (Amazon, Ingram Sparks, Vellum, Scrivener), distributors (draft2digital, smashwords) and distribution channels. The final segment on book marketing will cover social media, advertising, discoverability, libraries, and bookstores.

Ursula Wong writes about strong women who struggle against impossible odds to achieve their dreams. Her WW II thrillers Amber Wolf and Amber War available at fine online retailers and on her website at Her latest novel, Amber Widow, matches Eastern European radicals against Russia in a vicious game of nuclear chess.

For questions email 7bridgewriterscollaborative@gmailcom.

Register by May 7th, 2020, by filling out the form below.